Help for your Business
Our Audience: No 1 on the Gold Coast for all homeowners 45+
*Latest Roy Morgan Research Sept 2009
Promote your business for profit.
Promotions to reach new customers: Your market changes constantly...newcomers to your area mean new customers to reach with messages about your products and services. As lifestyles and buying habits change, people who may previously have not been in the market for your product, may now be prime customer prospects.
Promotions to keep a positive business image. 
In a competitive market, rumours and bad news travels fast. Promotions corrects misleading rumours, treats bad news constructively and reassures your customers that you are ready for their business. Promotions that are positive, vigorous and exciting brings buyers into the marketplace, regardless of the state of the economy.
Why radio?
Radio is accessible to virtually every consumer - all households have at least one radio, the majority have three or more. 99% of cars have a radio. 
Radio allows you to achieve the message frequency necessary to stand out from the competition. Listeners tend to be very loyal to their radio station and listen for long periods, providing opportunities for message repetition. Frequency of exposure builds awareness, which becomes familiarity. This familiarity builds trust, which then turns to purchase intention.
Radio mixes well with other promotions mediums, overcoming their shortfalls and enhancing your overall campaign.
Remember: Radio can arouse interest, create awareness, sell concepts and deliver prospective customers, only YOU can convert the sale!
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